Over the past year, you may have noticed a visual change for Build Native. We quietly updated our logo from one that served us well for over a decade to one that represents our values, where we’ve been, and the breadth of our work.
Founded 17 years ago and dedicated to green building since day one, we’ve been at the forefront of sustainability, energy independence, and smart building practices. Our old logo, with its nature-inspired elements and kelly green, spoke directly to our building practices as an eco-builder. In recent years, we’ve seen an increase in green materials affordability and green building practices become more mainstream. The evolution of the build industry to where we’ve always been inspired us to refresh our branding in a way that honors our green building practices while embracing our broader role as a trusted custom home builder.
Why the Change?
The truth is, people come to us to build their dream homes—homes that are custom, high-end, and deeply personal. They want homes that align with their personal values, support their daily lifestyles, and embody their vision of the perfect home. People come to us because they don’t want to choose between a green home and their dream home.
Sustainability, energy independence, and green building practices remain our building standard, and why clients initially reach out to us. However, building with us also includes design consultations, land consultations, and established company standards that guide our clients through the building process, ensuring they have the support they need to bring their dream home to life.
We needed a logo that felt elevated and sophisticated, reflecting us as an established, trusted custom home builder.
Behind the Design
To create our new logo, we partnered with Way Creative Studio in Austin, TX. Their team guided us through a collaborative process, exploring different ideas and designs to find the perfect fit. They asked the right questions that made us reflect on how to articulate the evolution of our company. They then translated our history and words into a visual representation of Build Native…and we love it!
The result is a logo we’ve been proud to use for the past year—one that embodies who we are today and where we’re headed.
What We Love About Our Logo
- Sophistication and Professionalism: The clean, modern lines and refined font reflect the quality and professionalism we bring to every project.
- A Nod to Our History: The bold “N” emphasizes the “Native” in Build Native. It is also an acknowledgment of our roots as Native, Inc., before Build Native and Native Solar branched off as sister companies.
- Timeless Versatility: The logo is modern yet enduring, perfectly balancing innovation with tradition.
- Seamless Sustainability: The sage-toned greens represent our philosophy that green building comes naturally. The green is the foundation of our customers’ vision of a dream home.
Our logo is more than a design change—it’s a reflection of our journey, values, and dedication to building homes that inspire and endure.