One of the first and most reasonable questions we’re asked is: How much does it cost to build a custom home?
Sometimes it’s framed as: What is the price per square foot?
The short answer is: A custom home costs $300-400 per square in today’s market.
The long answer is more nuanced.
But why is the range so wide? It’s a reflection of systems, materials, terrain, and your values.
Land Costs & Utilities: The Invisible Start
Custom homes can be in rural or lightly developed areas outside city and neighborhood utilities. That means your price per square foot might also need to cover:
- Septic system installation
- A water source (often rainwater collection)
- Propane infrastructure
- Electrical access and trenching
These essentials can easily add $50k–$75k+ to your starting budget and directly affect your bottom line.

Terrain: The Site Sets the Stage
In the Texas Hill Country, the topography is as beautiful as it is challenging. A buildable lot isn’t always a build-ready lot.
A flat, cleared lot is relatively straightforward to build on. But a site with a panoramic view from the side of a ridge? That’s going to require more prep:
- Strategic grading
- Selective tree clearing
- Driveway work
- Engineered foundation systems
The orientation and design of the home also depend on the terrain, which is why we collaborate early on with your architect to make the most of the land you’ve chosen.

Design: The Space Between the Walls
Once the land is understood, the design becomes the next major influence on cost.
Some things that drive up the square foot cost include:
- Tall ceilings
- Window walls and large spans of glass
- Steel for long, open rooms
- Complex rooflines

These are beautiful features—but they add up quickly. A more intricate design can push your budget up to $500 per square foot or more.
Finishes: Where Choice Meets Budget
The finishing touches of the home are the final considerations for square footage cost. These are the selections you touch and live with everyday. These final choices come down to personal preference and are, fortunately, the items homeowners have most control over.
Think:
- Cabinetry and built-ins
- Lighting and controls
- Tile, flooring, and drywall level
- Plumbing and appliance packages

You’re Not Supposed to Know All This
We know this can sound overwhelming. Rest assured, Build Native has spent nearly two decades helping homeowners build intentionally. It’s our job to help you feel confident and informed every step of the way.
Remember these three steps when you’re ready to build your dream home:
- Request a Custom Consult – We’ll get to know your land, vision, and goals.
- Understand Your Choices – We’ll help you avoid costly mistakes with our extensive experience.
- We Bring the Plan Together – Your space is planned around your life rather than always having to plan life around your space. Let’s build something that makes sense. Let’s build something that lasts.